Industry
E-commerce marketing that accounts for how your sector actually works
It's straightforward to grow e-commerce revenue unprofitably. We work to contribution margin after ad spend, discounts, shipping and returns — the number that determines whether growth is worth having. That usually means fixing retention and conversion before increasing acquisition budget.
What clients typically see
- Contribution margin
+0%
Contribution margin
- Store conversion rate
+0%
Store conversion rate
- Repeat purchase rate
+0%
Repeat purchase rate
- Email revenue share
0–35%
Email revenue share
Indicative ranges from comparable engagements, not a guarantee. Your baseline and market determine what's realistic.
The problem
What holds e-commerce businesses back
These come up in almost every engagement in this sector. If two or more sound familiar, there's usually a large, cheap win available.
ROAS that hides losses
A healthy-looking ROAS can still be loss-making once discounting, shipping and returns are counted. Many stores scale straight into a bigger loss.
Rising acquisition costs
Paid acquisition gets more expensive every year. Businesses depending on it alone see margin compress steadily.
Abandoned carts and slow mobile
The majority of carts are abandoned, and a large share of that is a slow or awkward mobile checkout.
No repeat purchase engine
First orders get all the attention while the far cheaper second order is left entirely to chance.
What we do about it
The approach that works in this sector
Margin-based media buying
Campaigns optimised to contribution margin using product-level cost data, not blended platform ROAS.
Explore the serviceStore conversion optimisation
Product page, cart and checkout testing, plus the mobile speed work that recovers abandoned sessions.
Explore the serviceRetention flows
Post-purchase, replenishment, cross-sell and win-back flows that raise lifetime value without extra acquisition spend.
Explore the serviceShopping and feed management
Product feed optimisation, Shopping and Performance Max structured by margin rather than by catalogue order.
Explore the serviceExpected results
What good looks like in this sector
Ranges drawn from comparable engagements. We'll model your specific numbers during the audit rather than quoting these back at you.
+0%
Contribution margin
with margin-based bidding
+0%
Store conversion rate
after checkout and speed work
+0%
Repeat purchase rate
with retention flows live
0–35%
Email revenue share
typical for a mature flow programme
Case study
How it played out for Verdant Skincare
Services
What we typically run for e-commerce
FAQs
E-commerce — common questions
E-commerce
Let's find your biggest available win
A 30-minute call with someone who's worked in your sector. We'll tell you where we'd start and what it would realistically cost.