Marketing tools

Calculators and builders, free to use

Small tools that answer a specific question. No signup walls on the ungated ones and no upsell buried in the spreadsheet.

Tool

Break-Even ROAS Calculator

Work out the ROAS your business actually needs per product, after cost of goods, shipping, discounts and returns.

Spreadsheet template

Get it free
Tool

UTM Builder & Naming Convention

A consistent UTM structure and builder, so your channel reporting doesn't fragment into forty variations of the same source.

Spreadsheet tool

Download

Want the shortcut?

We'll apply all of this to your accounts

The templates are useful. Someone who's used them a hundred times is more useful.