Marketing tools
Calculators and builders, free to use
Small tools that answer a specific question. No signup walls on the ungated ones and no upsell buried in the spreadsheet.
Tool
Break-Even ROAS Calculator
Work out the ROAS your business actually needs per product, after cost of goods, shipping, discounts and returns.
Spreadsheet template
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UTM Builder & Naming Convention
A consistent UTM structure and builder, so your channel reporting doesn't fragment into forty variations of the same source.
Spreadsheet tool
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The templates are useful. Someone who's used them a hundred times is more useful.