Industry
Education marketing that accounts for how your sector actually works
Education marketing runs on a calendar. Demand concentrates around intake windows, the decision often involves both a student and a parent, and the consideration period can run for months. Campaigns that ignore that rhythm waste budget in the quiet months and miss the peak.
What clients typically see
- Enquiry-to-application rate
+0%
Enquiry-to-application rate
- Cost per application
−0%
Cost per application
- Organic course traffic
0×
Organic course traffic
- Open day attendance
+0%
Open day attendance
Indicative ranges from comparable engagements, not a guarantee. Your baseline and market determine what's realistic.
The problem
What holds education businesses back
These come up in almost every engagement in this sector. If two or more sound familiar, there's usually a large, cheap win available.
Seasonal demand, flat spend
Budget spread evenly across the year misses the intake peak, when the same spend converts several times better.
Two audiences, one message
Students care about experience and outcomes; parents care about cost, safety and employability. One message serves neither well.
Enquiries that never convert to applications
Prospectus downloads pile up while applications stay flat, because nothing bridges the months in between.
Course pages that don't rank
Course listings compete against aggregators and rankings sites that have far more authority on generic search terms.
What we do about it
The approach that works in this sector
Intake-calendar media planning
Budget weighted to the awareness, consideration and deadline phases of each intake, rather than spread flat.
Explore the serviceSegmented messaging
Separate campaigns and landing pages for student and parent audiences, with the proof each one needs.
Explore the serviceEnquiry-to-application nurture
Multi-month sequences with open days, alumni outcomes, scholarship deadlines and application reminders.
Explore the serviceCourse and outcome SEO
Depth on career outcomes, entry requirements and comparisons — the long-tail queries aggregators don't cover well.
Explore the serviceExpected results
What good looks like in this sector
Ranges drawn from comparable engagements. We'll model your specific numbers during the audit rather than quoting these back at you.
+0%
Enquiry-to-application rate
with structured nurture running
−0%
Cost per application
after intake-weighted media planning
0×
Organic course traffic
within one academic year
+0%
Open day attendance
with automated reminder sequences
Case study
How it played out for BrightPath Academy
Services
What we typically run for education
FAQs
Education — common questions
Education
Let's find your biggest available win
A 30-minute call with someone who's worked in your sector. We'll tell you where we'd start and what it would realistically cost.