Industry
Restaurants marketing that accounts for how your sector actually works
Restaurant marketing has one number that matters: covers, at a cost that survives thin margins. The biggest available win for most operators isn't more customers — it's moving existing orders off aggregator platforms that take a substantial cut of every one.
What clients typically see
- Direct orders
+0%
Direct orders
- Commission saved
0–25%
Commission saved
- Map pack ranking
Top 0
Map pack ranking
- Repeat visit rate
+0%
Repeat visit rate
Indicative ranges from comparable engagements, not a guarantee. Your baseline and market determine what's realistic.
The problem
What holds restaurants businesses back
These come up in almost every engagement in this sector. If two or more sound familiar, there's usually a large, cheap win available.
Aggregator commission destroys margin
Delivery platforms take a significant percentage of every order. High volume through them can still mean a loss-making kitchen.
Discovery happens on a map
Diners search nearby and pick from the top three results. A weak Google Business Profile makes you invisible at the deciding moment.
Nobody owns the customer
Aggregators hold the customer relationship, so you can't market to people who already like your food.
Reviews swing bookings
A handful of unanswered negative reviews measurably reduces bookings, and most operators have no process for responding.
What we do about it
The approach that works in this sector
Local search dominance
Google Business Profile optimisation, menu and dish-level markup, photography and a systematic review programme.
Explore the serviceDirect ordering channels
A fast direct ordering experience plus the campaigns and incentives that make regulars switch to it.
Explore the serviceOwned customer database
Capture diners at the table and online, then bring them back with offers, events and seasonal menus you control.
Explore the serviceFood-first social
Short-form video and photography that travels locally, plus geo-targeted paid social around service times.
Explore the serviceExpected results
What good looks like in this sector
Ranges drawn from comparable engagements. We'll model your specific numbers during the audit rather than quoting these back at you.
+0%
Direct orders
as customers shift off aggregators
0–25%
Commission saved
of order value on every direct order
Top 0
Map pack ranking
target for core local search terms
+0%
Repeat visit rate
with an owned database and campaigns
Case study
How it played out for Saffron House
Services
What we typically run for restaurants
FAQs
Restaurants — common questions
Restaurants
Let's find your biggest available win
A 30-minute call with someone who's worked in your sector. We'll tell you where we'd start and what it would realistically cost.