Industry
Startups marketing that accounts for how your sector actually works
Startups don't need a marketing department — they need to find one channel that works, prove it, then scale it. We run structured channel experiments with clear kill criteria, so you learn quickly and stop spending on things that were never going to work.
What clients typically see
- Time to first working channel
0–12 weeks
Time to first working channel
- CAC clarity
By channel
CAC clarity
- Wasted spend
−0%
Wasted spend
- Board-ready metrics
Monthly
Board-ready metrics
Indicative ranges from comparable engagements, not a guarantee. Your baseline and market determine what's realistic.
The problem
What holds startups businesses back
These come up in almost every engagement in this sector. If two or more sound familiar, there's usually a large, cheap win available.
Too many channels, too little budget
Spreading a small budget across six channels produces six inconclusive results and no learning.
No time for slow channels
SEO compounds beautifully over a year, which is unhelpful if the next raise is in six months.
Positioning still moving
Marketing built on unsettled positioning has to be rebuilt with each pivot, wasting the spend that came before.
Metrics that don't convince investors
Boards want CAC, payback period and channel efficiency. Traffic and impressions don't answer the question being asked.
What we do about it
The approach that works in this sector
Structured channel testing
One channel at a time, with a defined budget, success threshold and kill criteria agreed before spending starts.
Explore the serviceFast-feedback channels first
Paid and outbound to learn quickly, with SEO started in parallel so it's compounding by the time you need it.
Explore the servicePositioning and message testing
Landing page tests that validate which positioning actually resonates before it's built into the whole funnel.
Explore the serviceInvestor-ready reporting
CAC, payback period and channel efficiency reported in the format your board and next raise will ask for.
Explore the serviceExpected results
What good looks like in this sector
Ranges drawn from comparable engagements. We'll model your specific numbers during the audit rather than quoting these back at you.
0–12 weeks
Time to first working channel
with structured testing
By channel
CAC clarity
from month one, not month six
−0%
Wasted spend
versus running all channels at once
Monthly
Board-ready metrics
CAC, payback and efficiency
Case study
How it played out for FlowStack
Services
What we typically run for startups
FAQs
Startups — common questions
Startups
Let's find your biggest available win
A 30-minute call with someone who's worked in your sector. We'll tell you where we'd start and what it would realistically cost.