Brand & Creative
Brand Identity
A logo is not a brand. What you need is a system: a mark that works at every size, a palette with rules, type that carries a voice, and guidelines specific enough that a freelancer three cities away produces something recognisably yours.
Starting from
₹45,000per project
Complete identity system including guidelines. Standalone logo design is available at a lower tier.
Typical timeline
Discovery complete, positioning agreed.
Why it matters
What you actually get out of it
Instant recognition
Consistent identity across every touchpoint compounds recall. Inconsistency quietly resets it every time.
Premium perception
Considered identity work lets you compete on value rather than price. It's the cheapest way to look more expensive.
Faster production, forever
Clear rules end the recurring debates about colour, spacing and type on every asset your team produces.
Built for digital first
Tested at favicon size, on dark backgrounds and in motion — not just as a large mark on a white presentation slide.
Process
How the engagement runs
Discovery and positioning
Stakeholder interviews, competitive landscape review, and agreement on positioning, personality and voice.
Concept development
Three distinct territories explored and presented in context, not as logos floating on white.
Refinement
Chosen direction refined across every lockup, size and background, with the full colour and type system built out.
Guidelines and rollout
Full guidelines document, asset library in every required format, and templates for the assets you make most often.
Deliverables
What lands on your desk
- Brand positioning and personality
- Primary logo with all lockup variations
- Colour system with accessibility contrast testing
- Typography hierarchy and usage rules
- Icon, illustration and photography direction
- Brand guidelines document
- Asset library — vector, raster, favicon, social
- Business card, letterhead and social templates
Timeline
What to expect, when
Weeks 1–2
Discovery complete, positioning agreed.
Weeks 2–4
Concept territories presented and one selected.
Weeks 4–5
Direction refined into a full system.
Week 6
Guidelines and asset library delivered.
Pricing
Transparent from the first conversation
This is our recommended starting price — the number we'd quote by default. Scope moves it up or down, and we'll tell you which before you commit to anything.
Brand Identity — from
₹45,000per project
Complete identity system including guidelines. Standalone logo design is available at a lower tier.
FAQs
Brand Identity — common questions
Works well with
Services that compound this one
These aren't upsells — they're the combinations where each channel makes the other cheaper.
Next step
Let's see whether brand identity is your biggest lever
Book a 30-minute call. We'll look at your situation and tell you honestly whether this is where your budget should go.