Arden Wealth
Making compliance a checkpoint instead of a bottleneck
A wealth management firm took three weeks to approve any marketing asset. We rebuilt the workflow, then rebuilt the pipeline it was blocking.
- Compliance turnaround
−0%
Compliance turnaround
- Cost per qualified enquiry
−0%
Cost per qualified enquiry
- Organic authority traffic
0.0×
Organic authority traffic
Illustrative sample — client, figures and quote are not real. Replace before launch.
The challenge
Where things stood
Every marketing asset required full compliance review, taking around three weeks and making responsive campaigns impossible. The firm had never completed platform financial services verification, so paid search was unavailable. Enquiries arrived from prospects well below the minimum investable assets the firm could serve, consuming adviser time.
The strategy
What we decided to do
Build a pre-approved message library so most assets skip full review
Complete platform verification and open up paid search
Establish authority through educational content that stops short of advice
Capture suitability criteria at enquiry
Execution
How it was built
Pre-approved message library
Working with the firm's compliance function, we built a library of approved claims, disclaimers and formats. Assets assembled from approved components need only a light check rather than full review.
Platform verification
Financial services verification completed on both Google and Meta, with campaigns built inside financial-product policy and disclaimers placed correctly per format.
Educational authority content
Guides on planning concepts, tax-year considerations and adviser selection — genuinely useful, and carefully kept clear of regulated advice.
Suitability qualification
Investable assets, objectives and timeline captured at enquiry, so advisers only speak with prospects the firm can actually serve.
Results
What it produced
Compliance turnaround dropped from around three weeks to under five days, making responsive campaigns viable for the first time. Paid search opened up a channel the firm had never been able to use. Cost per qualified enquiry fell 36% once suitability filtering moved upstream, and organic traffic on planning topics grew 2.7× across three quarters.
- Compliance turnaround
−0%
Compliance turnaround
- Cost per qualified enquiry
−0%
Cost per qualified enquiry
- Organic authority traffic
0.0×
Organic authority traffic
Compliance was never the enemy — the process was. Building the approved library meant we could finally move at the speed of the market.
Services used
What this engagement covered
More work
Other engagements
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