Do you understand legal advertising rules?

We build to the advertising rules of your jurisdiction's regulator and route all copy through your compliance partner before publishing. We won't run claims that put your practising certificate at risk to improve a click-through rate.

Which practice areas do you work with?

Commercial, property, family, employment, immigration and personal injury among others. The approach shifts considerably between high-volume consumer matters and low-volume high-value commercial work.

Can you help with client reviews?

Yes, within your regulator's rules — which in many jurisdictions restrict what can be said. We build a review generation process that stays compliant.

Industry

Law Firms marketing that accounts for how your sector actually works

Legal is where paid search gets brutal — some practice areas command the highest cost per click of any industry. Firms that win do it by dominating organic search for the queries competitors overlook and by qualifying hard before a partner's time is spent.

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What clients typically see

Cost per qualified case: −0%
Cost per qualified case
Organic enquiries: 0×
Organic enquiries
Consultation-to-instruction: +0%
Consultation-to-instruction
Wasted consultation hours: −0%
Wasted consultation hours

Indicative ranges from comparable engagements, not a guarantee. Your baseline and market determine what's realistic.

The problem

What holds law firms businesses back

These come up in almost every engagement in this sector. If two or more sound familiar, there's usually a large, cheap win available.

The highest cost per click anywhere

Competitive practice areas can consume an entire monthly budget in days if campaigns aren't tightly qualified.

Enquiries outside your practice

Broad legal terms attract everyone. Partners lose hours to consultations for matters the firm doesn't take.

Content that reads like a statute

Prospective clients are anxious and non-expert. Content written for other lawyers doesn't reassure them or rank well.

Advertising rules constrain the message

Bar association rules limit claims, testimonials and comparative statements — and breaching them carries real consequences.

What we do about it

The approach that works in this sector

Practice-area SEO

Depth on specific matter types and locations, where intent is high and paid competition is thinner.

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Tightly qualified paid search

Exact-match structures, aggressive negatives and matter-type qualification before anyone reaches your intake team.

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Plain-language content

Guides that answer what clients actually ask, reviewed by your solicitors before publishing.

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Intake automation

Conflict-check-friendly intake forms, matter routing and instant acknowledgement, with sensitive matters escalated to a human.

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Expected results

What good looks like in this sector

Ranges drawn from comparable engagements. We'll model your specific numbers during the audit rather than quoting these back at you.

−0%

Cost per qualified case

after qualification and negatives are applied

0×

Organic enquiries

within 9 months of practice-area SEO

+0%

Consultation-to-instruction

with better upstream qualification

−0%

Wasted consultation hours

typical reduction for partners

Case study

How it played out for Harrow Legal Partners

Law Firms

Harrow Legal Partners

−44%

Cost per qualified case

3.4×

Organic enquiries

−63%

Wasted consultations

Sample content

Cutting cost per case in one of search's most expensive verticals

A commercial and employment law firm was paying premium click prices for enquiries outside its practice. We qualified upstream and built organic depth.

12 monthsUnited Kingdom

Services

What we typically run for law firms

Search Engine Optimisation

Compounding organic pipeline from technical health, content depth and authority.

Google Ads Management

Capture high-intent demand at a cost per acquisition your finance team signs off on.

Content Marketing

Search-led content that ranks, converts and gives sales something to send.

Landing Pages

Single-purpose pages that stop your ad budget leaking on arrival.

Marketing Automation

Connect the tools you already pay for so leads stop falling through gaps.

FAQs

Law Firms — common questions

Law Firms

Let's find your biggest available win

A 30-minute call with someone who's worked in your sector. We'll tell you where we'd start and what it would realistically cost.

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